Market Day Collective
Market Day
Collective
Events Management
Guide
For stallholders
Version 1

What a stallholder
is responsible for

What you bring, what you do on the day, and what you leave behind. The first part applies to everybody whatever you are selling. After that there is a page for each kind of stall, so find yours and read that one too. If anything here contradicts what your organiser has told you, theirs wins.

Everyone, whatever your stall
WhenWhat is yours to do
Before the daySend your public liability certificate, with an expiry after the event date. Pay your fee. Get your details in by the closing date. Read the pack you were sent, including the bump in time and the site map
Bump inArrive inside your window, not before and not after. Check in and collect your stall card and lapel badge. Unload, then move your vehicle before you set up, so the next person can get in
Setting upBe ready to trade before doors open. Stay inside your boundary. Keep the market aisle completely clear, including your A-frame, your bags and your chair
During the dayStay staffed. Handle your own money and your own customers. Keep your own space clean. Tell the organiser early if something is wrong rather than at pack down
Pack downNot one minute before the stated time, however quiet it gets. Pack your stall entirely. Take your rubbish with you. Leave your space exactly as you found it
LeavingReturn the kit bag with everything in it except the disposables. Be off site by the stated time. Say goodbye to whoever is on the gate, so they know you are out
Three that get people in trouble.

Packing up early. It empties the market, it tells every customer still browsing that the day is over, and it is unfair to the stall beside you who is still trading. If you have sold out, stay and talk to people.

Creeping into the aisle. Your stall is the space you were allocated, not that space plus a bit. The aisle is a continuous accessible path for everybody at the day, including prams and wheelchairs, and it is not yours to narrow.

Leaving your rubbish. Your boxes, your packaging, your coffee cups. The venue's bins are for the day, not for one stall's cardboard.

Insurance, said plainly
What is usually asked for$10 million public liability is the standard baseline that councils and market organisers commonly ask for
When more is asked$20 million is commonly required for higher risk: a busy metropolitan venue, historic grounds, or commercial hot food catering
Is it the lawNo. It is a contractual requirement imposed by the venue, the council or the organiser. That is why it varies, and why the answer comes from your organiser rather than from a website
What you must doSend a certificate of currency that does not expire before the event date. Some days cover their stallholders under their own policy. Ask, early, because it changes what you have to buy
Power, and why they keep asking

A venue has a fixed number of circuits. The organiser is adding up everything every stall wants to plug in, against what the building can carry. Answering "just a small fridge" is the reason days trip a breaker mid morning.

Your jobWhy
Declare what you are plugging inThe appliance, not a guess at the watts. A urn, a pie warmer, a bar fridge, a phone charger. They will work out the draw
Bring your own lead, and a long oneYou will be further from the outlet than you expect. A 10m lead and a power board
Have it tested and tagged if askedSome venues insist. Find out before, not at the door
Cover or tape any lead crossing a walkwayIt is the most likely trip hazard at any market day
Have a plan for no powerEskies, a paper receipt book, cash. Power fails
Laying out a 3m x 3m, and why the choice matters

The standard stall is 3m x 3m, which is a 10ft by 10ft plot and the footprint of an ordinary pop up gazebo. There are two ways to lay it out, and most first timers do not know there is a choice. Pick by what you sell, not by taste.

Front counterWalk in
ShapeTables at the very front edge, you standing behind, the back two metres privateTables and racks pushed to the back and sides in a U or an L, front left wide open
Best forHigh volume smaller items: prints, packaged food, jewellery, anything breakableClothing, larger homewares, art, anything people need to hold or try
Why it worksMaximises people walking past. Nobody has to commit to stepping in, and nobody feels trappedFeels like a small shop rather than a table. Worth more per customer, and fewer customers
WatchTable depth of 60cm to 80cm, so you still have a lane behind youKeep the entrance completely unobstructed, put the best thing at the back, and leave at least 80cm to walk between things inside
The 80cm is inside your stall, not the market's aisle.

That number is about comfort moving around your own space. The market's aisles are set by the organiser and are much wider, because they have to let a wheelchair pass another person. Never use your internal figure to judge how much of the aisle you can borrow.

Your kit bag, and what comes back

Where the organiser provides one, it is handed over at bump in and collected at pack down. Everything goes back in the bag and the bag is left in your spot when you leave.

In the bagYours to keep, or returned
Your documents and the day's informationKeep
Lapel badge, with your stall name and your code on the backReturned. Wear it all day: it is how customers scan you for the passport
Extension cordReturned
Water bottleKeep
Toothbrush and toothpaste kit, hand sanitiser, wipesKeep
Bin bagUse it, and take it with you
Now find your stall type

Everything above applies to you whichever of these you are. This is what is different about yours.

Stock stall
3m x 3m  ·  the standard

Anything selling physical product off tables or racks. Most stalls at most market days are this one.

You are responsible for
  • Display at three heights, with a hero product people can see from the aisle
  • A price on everything. An unpriced item is one somebody will not ask about
  • Depth of stock in whatever sells, not one of everything
  • A float, a card option, and a paper backup for when the signal drops
  • Staffed at all times. A stall with nobody behind it is a stall people walk past
  • A way to capture customers past the day: a sign up sheet or a code
  • Following up your own new customers within 48 hours
What to bring
  • Tables and a cloth that reaches the floor, so your boxes live underneath
  • Risers, crates or shelving to get height
  • Price tags or signs, and a marker pen
  • Float with plenty of small change
  • Card reader, charged, and a charger
  • Bags for customers
  • A chair, water, sunscreen and a trolley
  • Weights for your gazebo if you are outdoors. Never pegs on hard ground
Pre loved stall
3m x 3m, or a car boot bay

Second hand, clear outs, trash and treasure. The rules are the same, the presentation is where it wins or loses.

You are responsible for
  • Everything priced, because browsers will not ask about a jumper
  • Sizes visible without unfolding, if it is clothing
  • Clean stock. One musty box loses the whole table
  • A plan for what does not sell. It goes home with you, it does not go in the venue's bin
What to bring
  • A rack or a line if you have clothing
  • A mirror, even a small one
  • Bags, and tissue paper if it is nice
  • Price stickers or a bowl priced sign
  • Boxes to repack into, and something to cover it if it rains
Lead generator stall
3m x 3m, or 2m x 2m indoors

Also called an awareness stall. A website, an app, a local service, a trade. Nothing is sold on the day. You are collecting names, not taking money, and that changes what good looks like.

You are responsible for
  • A one line answer to what do you do, that a stranger understands
  • A way to capture details that works with no wifi. Paper is not a fallback, it is the primary
  • Somebody standing at the front of the space, not behind a table at the back
  • Declaring any power you need for a screen, well before the day
  • Following up every name within 48 hours, while they still remember you
  • Not blocking the aisle to hand things out. Your space is your space
What to bring
  • A printed sign up sheet on a clipboard, and spare pens
  • A code block at reading height, not lying flat on a table
  • Information packs or cards to give away
  • A screen or tablet only if you have declared the power
  • Something to give people who are not ready to sign up
  • A table, a cloth, and a chair
Food stall
3m x 3m minimum, often 3m x 6m

The most regulated type, and the one with the most to go wrong. Extra depth is not a luxury: you need prep space, a hand wash station, and somewhere to stand that is not in front of a hot surface.

You are responsible for
  • Notifying your local council, or confirming you are a community group selling low risk food and do not have to. Ask them, do not assume
  • Whoever is handling food having done food handling training
  • A hand wash station with running water, soap and paper towel
  • Temperature control. Cold stays cold, hot stays hot, and you can show it
  • Declaring every allergen, in writing, on the stall
  • Keeping raw and cooked separate, at every stage
  • Gas bottles secured and within date, if you use them
  • Your own bin, and taking your waste and your oil away with you
What to bring
  • Hand wash setup: water container with a tap, soap, paper towel, catch bucket
  • Thermometer, and a log if you are asked for one
  • Gloves, sanitiser, cloths, and a spare set of everything
  • Eskies, ice, and chiller bricks
  • Fire blanket, and an extinguisher if you have a flame
  • Serving containers, cups, serviettes, bags
  • Allergen signage and an ingredients list
  • Bin bags, and a container for waste oil
Drinks stall
3m x 3m

Simpler than food but with the same handling rules. The thing that catches people out is power and ice, not the drinks.

You are responsible for
  • Declaring your fridge or chiller power before the day, in amps not adjectives
  • Ice, and somewhere for the melt water to go that is not the floor
  • The same hand washing and food handling rules as a food stall, if you are preparing anything
  • Cleaning up spills straight away. A sticky patch in an aisle is a fall
  • No alcohol, at any point, unless it is explicitly permitted in writing
  • Taking your empties and your waste with you
What to bring
  • Eskies or a chiller, and a plan if the power fails
  • Ice, more than you think
  • Cups, lids, straws, serviettes
  • A bucket, a cloth and a mop for spills
  • A bin for empties
  • A float, because drinks are the classic small cash sale
Workshop stall
2m x 3m, or 3m x 3m with depth

A display at the front and three or four stools behind, where you teach a fifteen minute thing. Card making, macrame, a knitting basic. It sells your skill and your kit at once.

You are responsible for
  • Publishing your slots ahead and sticking to them. A fifteen minute workshop that runs twenty five collapses the whole afternoon
  • Materials for everyone booked, plus spares, because someone always brings a friend
  • A second pair of hands, so the display is staffed while you are teaching
  • Something for people waiting, or they wander off
  • Cleaning up after each session, so the next one starts on a clear table
What to bring
  • Stools or low chairs, and a table at a working height
  • Materials kitted per person, in advance, in bags
  • A finished example people can pick up
  • A sign showing the next slot time and how to book
  • Scissors, glue, spares of everything small
  • A bin and a dustpan
Service or booking stall
3m x 3m, screened or in a corner

Massage, hair, photography. Anything where somebody sits still and would rather not be watched by the whole aisle.

You are responsible for
  • Appointments booked ahead, with a visible running order
  • A screen, or a corner site, so the person being worked on has some privacy
  • Hygiene between clients, visibly. People are watching even when they are not looking
  • Your own professional insurance for the service itself, which is not the same as public liability
  • Finishing on time, because the next person is standing there
What to bring
  • A screen, a curtain or a banner to close one side
  • A chair or table appropriate to what you do
  • Sanitiser, fresh towels, and a bin
  • A printed running order, on the stall
  • Your certificates, if your trade requires them to be displayed
Community or not for profit
Usually 3m x 3m, often a trestle

A school club, a charity, a local group. Present rather than selling, and usually priced at nothing or near it. The lower fee does not mean lower expectations.

You are responsible for
  • Being staffed. A free site that sits empty is worse than an empty space
  • Knowing your own insurance position, or confirming the day covers you
  • Packing up entirely, the same as everybody else
  • Not spilling into the aisle with banners and A-frames
What to bring
  • A trestle and a cloth
  • Your banner, and a way to stand it up that does not need the wall
  • Information, and something for people to take away
  • A donation tin, if you are collecting, and two people to count it
Creche
An enclosed room, one way in, no through traffic

Not a stall. It is care of other people's children, and it is the one part of a market day where getting it wrong is not a bad afternoon, it is serious.

You are responsible for
  • Every volunteer's working with children check sighted in person, before the day, not ticked on a form
  • A sign in and sign out register, with one named coordinator who owns it for the whole day even as volunteers change shift
  • Staffing to ratio, and capping the numbers to it. The cap is set by staff, never by demand
  • An allergy list, visible, for every child present
  • Logging nappy changes, food and drink, so a handover is clean
  • Photo consent from the parent at booking, in writing, and nothing published anywhere
  • Somebody with current first aid, present the whole time
  • Every child signed out by a parent or caregiver. No exceptions without a logged supervisor action
What to bring
  • The register, printed, on a clipboard, as well as whatever is on a screen
  • Name stickers for each child and a matching one for their bag
  • A first aid kit, and a list of who holds current training
  • Nappies, wipes, gloves, bin bags
  • Activities and something quiet for the ones who need it
  • A phone that is charged, and the parents' numbers
Kids activities
Varies. Say what you need when you apply

Face painting, craft, games, a jumping castle. Fun to run and easy to under-plan.

You are responsible for
  • Working with children checks for anyone left alone with children
  • Saying plainly whether children must be supervised by a parent, or whether you are supervising. Put it on a sign
  • A cap on how many at once, and a way to hold the queue
  • Materials that are safe, non toxic and allergy considered
  • Clearing up as you go, not at the end
  • Agreeing before the day whose money any tokens or charges are
What to bring
  • A sign stating ages, cost, and whether parents must stay
  • Materials, aprons or smocks, and wipes
  • A bin, a dustpan and something to cover the floor
  • A queue marker or a ticket system
  • Spare everything, because it goes faster than you think
Showcase spot
A share of one long table

Not a stall. You are not there in person. Somebody else is representing your product, so everything they need has to arrive in the box.

You are responsible for
  • Getting your stock there by the arrival deadline. Late is the same as absent
  • Everything priced and labelled before it is packed
  • A manifest listing exactly what is in the box, so it can be checked in and checked back
  • Prepaid return postage, or a clear note that you are collecting in person
  • Nothing fragile without proper packaging. Nobody at the other end knows it is delicate
What to bring
  • Your stock, priced, labelled and packed
  • A printed manifest inside the box and one emailed ahead
  • A small card or sign with your store name and a link
  • Return label, or your collection arrangements in writing
Unmanned brochure slot
About 30cm on a shared table

The cheapest spot on the day. A brochure holder, a card stack, a sign with a code. Nobody stands with it, and a volunteer minds the table.

You are responsible for
  • Staying inside the stated width and height. An oversized poster takes three people's space
  • Checking whether you are allowed to come mid day to restock. It is a yes or no the organiser sets, not a favour to ask on the day
  • Material that stands up on its own without leaning on anything
  • Collecting what is left at the end. Anything still there goes in the bin
What to bring
  • A freestanding brochure holder or a weighted card stand
  • Enough material for the day, in one drop
  • Your name on the underside, so it can be matched to you
Your own day, in order
Before you leave homeOnce you are on site
Stock priced. Float counted, with small change. Card reader charged, and its charger packed. Extension lead and power board in. Weights for the gazebo. Bags, pens and a marker. Your certificate, if they still want to see it. Checked in, stall card and badge collected. Vehicle moved before you start setting up. Ready to trade before doors open. Aisle completely clear. Any lead across a walkway taped down. Bin bag out. Badge on.

The six that matter most

1 Certificate in before the deadline

Expiring after the event date. Without it you cannot set up, and that is the organiser's hands being tied rather than their choice.

2 Move your car before you set up

Not after. The person behind you cannot unload until you do.

3 Stay inside your boundary

Including your A-frame, your chair and your boxes. The aisle belongs to everybody.

4 Declare your power honestly

The appliance, not an adjective. Somebody is adding it up against what the building can carry.

5 Do not pack up early

It empties the market and it costs the stall next to you. If you have sold out, stay and talk to people.

6 Leave it exactly as you found it

Your rubbish goes with you. So does anything that did not sell.