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Market Day
Collective Events Management
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Guide For stallholders Version 1 |
What you bring, what you do on the day, and what you leave behind. The first part applies to everybody whatever you are selling. After that there is a page for each kind of stall, so find yours and read that one too. If anything here contradicts what your organiser has told you, theirs wins.
| When | What is yours to do |
|---|---|
| Before the day | Send your public liability certificate, with an expiry after the event date. Pay your fee. Get your details in by the closing date. Read the pack you were sent, including the bump in time and the site map |
| Bump in | Arrive inside your window, not before and not after. Check in and collect your stall card and lapel badge. Unload, then move your vehicle before you set up, so the next person can get in |
| Setting up | Be ready to trade before doors open. Stay inside your boundary. Keep the market aisle completely clear, including your A-frame, your bags and your chair |
| During the day | Stay staffed. Handle your own money and your own customers. Keep your own space clean. Tell the organiser early if something is wrong rather than at pack down |
| Pack down | Not one minute before the stated time, however quiet it gets. Pack your stall entirely. Take your rubbish with you. Leave your space exactly as you found it |
| Leaving | Return the kit bag with everything in it except the disposables. Be off site by the stated time. Say goodbye to whoever is on the gate, so they know you are out |
Packing up early. It empties the market, it tells every customer still browsing that the day is over, and it is unfair to the stall beside you who is still trading. If you have sold out, stay and talk to people.
Creeping into the aisle. Your stall is the space you were allocated, not that space plus a bit. The aisle is a continuous accessible path for everybody at the day, including prams and wheelchairs, and it is not yours to narrow.
Leaving your rubbish. Your boxes, your packaging, your coffee cups. The venue's bins are for the day, not for one stall's cardboard.
| What is usually asked for | $10 million public liability is the standard baseline that councils and market organisers commonly ask for |
| When more is asked | $20 million is commonly required for higher risk: a busy metropolitan venue, historic grounds, or commercial hot food catering |
| Is it the law | No. It is a contractual requirement imposed by the venue, the council or the organiser. That is why it varies, and why the answer comes from your organiser rather than from a website |
| What you must do | Send a certificate of currency that does not expire before the event date. Some days cover their stallholders under their own policy. Ask, early, because it changes what you have to buy |
A venue has a fixed number of circuits. The organiser is adding up everything every stall wants to plug in, against what the building can carry. Answering "just a small fridge" is the reason days trip a breaker mid morning.
| Your job | Why |
|---|---|
| Declare what you are plugging in | The appliance, not a guess at the watts. A urn, a pie warmer, a bar fridge, a phone charger. They will work out the draw |
| Bring your own lead, and a long one | You will be further from the outlet than you expect. A 10m lead and a power board |
| Have it tested and tagged if asked | Some venues insist. Find out before, not at the door |
| Cover or tape any lead crossing a walkway | It is the most likely trip hazard at any market day |
| Have a plan for no power | Eskies, a paper receipt book, cash. Power fails |
The standard stall is 3m x 3m, which is a 10ft by 10ft plot and the footprint of an ordinary pop up gazebo. There are two ways to lay it out, and most first timers do not know there is a choice. Pick by what you sell, not by taste.
| Front counter | Walk in | |
|---|---|---|
| Shape | Tables at the very front edge, you standing behind, the back two metres private | Tables and racks pushed to the back and sides in a U or an L, front left wide open |
| Best for | High volume smaller items: prints, packaged food, jewellery, anything breakable | Clothing, larger homewares, art, anything people need to hold or try |
| Why it works | Maximises people walking past. Nobody has to commit to stepping in, and nobody feels trapped | Feels like a small shop rather than a table. Worth more per customer, and fewer customers |
| Watch | Table depth of 60cm to 80cm, so you still have a lane behind you | Keep the entrance completely unobstructed, put the best thing at the back, and leave at least 80cm to walk between things inside |
That number is about comfort moving around your own space. The market's aisles are set by the organiser and are much wider, because they have to let a wheelchair pass another person. Never use your internal figure to judge how much of the aisle you can borrow.
Where the organiser provides one, it is handed over at bump in and collected at pack down. Everything goes back in the bag and the bag is left in your spot when you leave.
| In the bag | Yours to keep, or returned |
|---|---|
| Your documents and the day's information | Keep |
| Lapel badge, with your stall name and your code on the back | Returned. Wear it all day: it is how customers scan you for the passport |
| Extension cord | Returned |
| Water bottle | Keep |
| Toothbrush and toothpaste kit, hand sanitiser, wipes | Keep |
| Bin bag | Use it, and take it with you |
Everything above applies to you whichever of these you are. This is what is different about yours.
Anything selling physical product off tables or racks. Most stalls at most market days are this one.
You are responsible for
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What to bring
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Second hand, clear outs, trash and treasure. The rules are the same, the presentation is where it wins or loses.
You are responsible for
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What to bring
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Also called an awareness stall. A website, an app, a local service, a trade. Nothing is sold on the day. You are collecting names, not taking money, and that changes what good looks like.
You are responsible for
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What to bring
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The most regulated type, and the one with the most to go wrong. Extra depth is not a luxury: you need prep space, a hand wash station, and somewhere to stand that is not in front of a hot surface.
You are responsible for
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What to bring
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Simpler than food but with the same handling rules. The thing that catches people out is power and ice, not the drinks.
You are responsible for
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What to bring
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A display at the front and three or four stools behind, where you teach a fifteen minute thing. Card making, macrame, a knitting basic. It sells your skill and your kit at once.
You are responsible for
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What to bring
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Massage, hair, photography. Anything where somebody sits still and would rather not be watched by the whole aisle.
You are responsible for
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What to bring
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A school club, a charity, a local group. Present rather than selling, and usually priced at nothing or near it. The lower fee does not mean lower expectations.
You are responsible for
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What to bring
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Not a stall. It is care of other people's children, and it is the one part of a market day where getting it wrong is not a bad afternoon, it is serious.
You are responsible for
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What to bring
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Face painting, craft, games, a jumping castle. Fun to run and easy to under-plan.
You are responsible for
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What to bring
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Not a stall. You are not there in person. Somebody else is representing your product, so everything they need has to arrive in the box.
You are responsible for
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What to bring
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The cheapest spot on the day. A brochure holder, a card stack, a sign with a code. Nobody stands with it, and a volunteer minds the table.
You are responsible for
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What to bring
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| Before you leave home | Once you are on site |
|---|---|
| Stock priced. Float counted, with small change. Card reader charged, and its charger packed. Extension lead and power board in. Weights for the gazebo. Bags, pens and a marker. Your certificate, if they still want to see it. | Checked in, stall card and badge collected. Vehicle moved before you start setting up. Ready to trade before doors open. Aisle completely clear. Any lead across a walkway taped down. Bin bag out. Badge on. |
| 1 | Certificate in before the deadline
Expiring after the event date. Without it you cannot set up, and that is the organiser's hands being tied rather than their choice. |
| 2 | Move your car before you set up
Not after. The person behind you cannot unload until you do. |
| 3 | Stay inside your boundary
Including your A-frame, your chair and your boxes. The aisle belongs to everybody. |
| 4 | Declare your power honestly
The appliance, not an adjective. Somebody is adding it up against what the building can carry. |
| 5 | Do not pack up early
It empties the market and it costs the stall next to you. If you have sold out, stay and talk to people. |
| 6 | Leave it exactly as you found it
Your rubbish goes with you. So does anything that did not sell. |